For liquids worth making an occasion of.

Some liquids invite a different kind of attention. NOVA is being developed around the possibility of exceptional, characterful drinks—and the belief that presentation should be worthy of what is inside.

Its creative world brings liquid selection, bottle or object design and the ritual of serving into a single experience. We are interested in rarity, provenance, character and the relationship between an unusual drink and the moment in which it is enjoyed.

NOVA is distinct from 22: its starting point is not a particular drinking strength or territory between categories, but the complete expression of a remarkable liquid. Product choices, packaging, supply and any launch remain prospective.