The drink is more than its strength.

Drinks are often defined by their category or strength before anyone asks whether the liquid is a pleasure to drink. 22 begins with the liquid: its balance, aroma, character and the occasion for which it is made.

We are exploring an interesting territory between familiar spirits and lighter ways of serving drinks. The question is not simply whether alcohol content can be changed, but whether the resulting drink can stand on its own for quality, versatility and enjoyment.

22 is intended to become a distinctive premium adult-drinks brand, not a technical demonstration. Its eventual liquid, strength, classification and commercial offer remain in development.